Search Engine Marketing (SEM) Specialist in Quezon City

  • Full Time
  • Anywhere
  • Posted 4 days ago

Get Hooked 360, Inc.

The Search Engine Marketing (SEM) Specialist will lead strategy and execute SEM campaigns that will bring in the overall marketing campaign of brands that we handle. The ideal candidate will be analytical, creative, process driven, and an established expert in building, managing, and optimizing search campaigns both from scratch and already existing ones. S/He should also have the ability to make proactive recommendations and call outs on campaign performance, ad policies, and spending. Having a comprehensive technical and operational understanding of Google Search Ads is also a must.The SEM Specialist will also take on client and partner-facing duties on a per need basis. S/He must be able to understand, communicate and/or break down complex and technical platform updates and concepts at both peer and layman levels.The SEM Specialist will be part of the Inbound Marketing and SEO team and will directly report to the Head of Media.The Search Engine Marketing (SEM) Specialist has the following responsibilities:Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyse website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesStrategize, propose, and report SEM campaigns based on campaign objectives to both internal and external stakeholders (on a per need basis)Manage paid campaigns across multiple sources, including but not limited to: Facebook, Google (Search, YouTube, Display), Microsoft AdsPerforming keyword researchPerform other duties as assigned

Essential

Graduate of any Bachelor's degree
At least 2 years of experience in SEM
Experience managing paid campaigns across multiple sources, including but not limited to: Facebook, Google (Search, YouTube, Display), Microsoft Ads
Experience performing keyword research and a solid understanding of the marketplace
Excellent communication skills
Search Engine Marketing / Pay-Per-Click
Google Search Engine Marketing

Nice-To-Haves

Facebook, Twitter, Google, Tiktok Ads Platform Experience, Google Ads Editor, Google Analytics
SEM Certifications
Critical-thinker
Creative problem solver
Able to understand and communicate complex and technical platform concepts to peer and layman's terms

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