Loyalty Marketing Head in Pasig

  • Full Time
  • Anywhere
  • Posted 17 hours ago

Data Analytics Ventures Inc. (DAVI)

A Loyalty Marketing Head will be responsible for:Growing the member base means leading the work on Acquisition initiatives in collaboration with the Go Rewards Partnerships team – to ensure that we are [1] recruiting the non-member customers of our partners and saturating their customer base, [2] driving awareness and equity of Go Rewards and our strategic partners, and [3] constantly optimizing Cost Per Acquisition.Nurturing the member base means leading the work on Engagement initiatives – to ensure that we are [1] increasing member activity and transaction frequency in our partners, [2] making members transact with more partners, [3] growing the Customer Lifetime Value, [4] constantly optimizing promos and offerings, and [5] growing Service Fee revenues.Strengthening the Go Rewards App – to ensure that we are [1] sharpening the Go Rewards App’s value proposition & valuable use cases, [2] building a customer-centric UEx, [3] growing the Go Rewards App’s Monthly Active Users, and [4] evaluating business cases for tech builds.Crafting the best GR member experience – to collaborate with the Data Governance team, ensuring that we are [1] protecting members interests and [2] upholding compliance to the Data Privacy Act as well as collaborating with the Customer Success team, ensuring member satisfaction. Optimizing marketing effectiveness and efficiency – to harness Digital Marketing, Media Investments, On-ground Activations, and Content Production, as well as calibrating & managing budgets.

Graduate of Bachelor's Degree in Marketing Management, Business Administration, Commerce, or other related courses
With 10 Years of relevant experience in Loyalty Marketing,Brand Management, Digital Marketing, and Content & Communications Production, with 5 Years in Managerial Capacity
Familiar with CRM Tools
Adept in Cross-Functional Collaborations
Must be Data – Driven , Insgithful, Go- Getter, and with Growth Mindset
Strong Business Acument
Possesses Excellent Communication and Presentation Skills

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